Home is…
Promotional Resource pack
The Task:
To concept and create messaging and visual direction for Tearfund’s 2020 annual fundraising campaign, to be implemented across fundraising communications in both print and digital contexts.
The Insight:
The area of focus for the 2020 campaign was the ongoing effects of conflict in Iraq and Syria. With so many individuals and families displaced and having to leave their homes.
The Response:
The ‘Home Is...’ Campaign was something we could all relate to, and we wanted to encourage supporters to think about what ‘Home is’ to them, by using campaign headlines that offer unexpected answers to the question, from those living in areas of conflict, who have maybe lost their homes, moved away from home, see home as no longer safe...
The visual look and feel was rooted in the theme of rebuilding after conflict, highlighting the effects of conflict through damaged rubble and torn edges within visual assets. A key piece I created for this project was our speaker engagement promotional pack. These packs were sent out to our speakers to unpack the campaign, the stories from Syria and Lebanon and provided resources for them to use during a speaking engagement.
Designed while working for: Tearfund