Sacla - Antipasti

The Task:
We develop a design approach for a sub range of Antipasti products that would sit under the Sacla master brand. The design needed to be distinctive and stand apart from the core pesto range.

The Insight:
When you think of antipasti, you think of sharing, tables full of beautifully presented fresh food and rustic serving platters.

The Response:
The design for the Antipasti subrange was developed to bring to life that feeling of sharing and serving, by using an illustrative serving board as a secondary architecture to highlight product names. The background texture built on the wooden serving boards we associate with antipasti and the illustrative elements brought an appreciation for the ingredients and an elevated feel to a more premium range.