BioNaturae

The Task:
To create a proposition for existing brand Bionaturae, and position as a health brand under which a new range of vegan (Mopur protein) products could sit.

The Insight:
Not all vegan products are truly natural but the vegan diet is growing in appeal to a broader audience. Mopur protein is made through totally natural processes and made entirely from plant protein. The range provides a natural protein source in appealing, familiar formats straight from nature.

The Response:
A fresh, natural brand mark and consistent visual architecture for Bionaturae around the positioning we created of ‘Pure Plant Power’, complimented by a selection of product colours inspired by the semiotics of the world of taste.