World of Difference

The Task:
To develop a visual identity for a bespoke regular giving product for Tearfund. The logo needed to capture the theme of travel and exploration, to highlight the ‘round the world’ content supporters would receive, thanking them for the 'world of difference’ their support is making across the globe.

The Response:
I created a hand crafted logo with bespoke hand drawn typography that took the words and wove them within a simplified globe illustration. The logo was then textured to represent a travel stamp which could then be ‘stamped’ on all communications supporters would receive.