Moda by Dulux

The Task:
To develop a brand identity, packaging and colour brochure for ‘Moda’, a Dulux brand of designed and selected colours, categorised into capsules for perfectly coordinated colour schemes.

The Insight:
There is more to decorating than just magnolia, but choosing colour schemes can be daunting. Consumers want to be more adventurous, and there are so many wonderful colours that compliment each other, so Moda provides pre designed colour schemes for the ultimate designer look.

The Response:
I created this concept as part of the initial stages of the design project. The idea came from the complimentary schemes that have a lovely, eclectic mix of bright and neutral colours. I developed a brand identity that celebrated this with an eclectic mix of fonts. The frame device acts as a selection device and as a lens for each colour, that could then be used as an iconic device throughout the brochure and colour cards etc.