Lent Devotional
2023 Booklet: Open
The Task:
To create a concept for messaging and visual execution for the Tearfund lent appeal 2023, to be implemented and adapted across both printed and digital fundraising communications such as a Lent Devotional, website and social media advertising.
The Insight:
Tearfund’s Lent appeal for 2023 focused around our work in Ivory Coast, where young entrepreneurs are setting up their own businesses thanks to the incredible support of Tearfund supporters. The Insight that lead to this concept was the idea that these young people do not have as many ‘doors of opportunity’ that are open to them.
The Response:
Open, was the concept we produced in response to this, sharing with supporters how, through their giving, we are able to help open those doors of opportunities for young people in Ivory Coast and around the world. Open as a concept also lent itself to a reflective journey through the lent season for our devotional product.
Designed while working for: Tearfund